Apple has expanded the ways developers can present apps and games on the App Store. New image and video assets can appear in product-page headers and search results, complementing existing screenshots and app preview videos.
A new preview tool in App Store Connect shows how creative assets, metadata, and screenshots will look on product pages and in search. It supports multiple devices, orientations, and Dark Mode, helping teams catch presentation issues before submission.
App Store Connect is also gaining Asset Library, a central place to store and organize images, videos, and screenshots. Assets can be submitted for approval ahead of time and activated later, such as for a seasonal campaign. The change matters to developers because it simplifies storefront management, while users should see richer and more consistent App Store listings.